Jazwares Toy Fair 2013 Booth, New Toys Confirmed!

A couple of days ago I posted a roundup of all the Sonic related merchandise news I could find at the New York Toy Fair, in that post I mentioned that there was another toy fair in Nuremberg about a week prior and how Sega/Jazwares had a very big Sonic presence, but no photos of the event had come to light… until now.


A fellow merch collector over at Spindash.de was at the event and took a rather large selection of photos, including the contents of the Jazwares booth, which was displaying several toys that have yet to be announced.

Did I mention these photographs are all clear without obstruction? If your curiosity is ready, your wallets might not be.


But first, we start off with Gaya Entertainment. You’ve probably seen these before, but finding them out in the wild isn’t easy. Well, that’s about to change, according to Gaya, the reason why they’ve not been available in Europe is due to a licensing issue with Sega, it turns out Sega were not too happy with the look of some of the figures which has prevented them from being released outside of Australia. However this problem has now been resolved and they should be widely available across the EU as of this month, we’ll wait and see on that one.

Now onto the big one… Jazwares. If these photos are anything to go by, Jazwares has a huge year ahead of it when it comes to Sonic merchandise.


Oh boy… where to start? Putting aside the items which are already out, this photo contains a lot of new merch, some of which is in the prototype stage, others look close to a final product. On the top right of the image you can see the already announced Sonic & Shadow face masks. But on closer inspection, there are a few other new products.

asrttailstoyFirst of all we have a prototype/concept figure based on Tails from ASRT. Whilst there is actual car there, this is clear evidence that Jazwares are making ASRT collectible toys and that the packaging is completely different from previous Jazwares toys.

rollerracersDon’t be fooled here, that pack which shows the MotoBug and Classic Metal Sonic isn’t new, though it is a bit tricky to find. The new item is the ‘Roller Racers’ toy, I have no idea what it is or supposed to do, but it looks like it’s one of those old ‘disk launcher’ toys which were popular in the late 90’s.


Ok now these are interesting! These appear to be very early prototypes of new Sonic figures, only not one of them appears to be based on a previous Jazwares figure. In fact the build is completely different to any seen previous Jazwares toy. It’s possible that these figures are the ‘morphed’ figures which we told you about in the NYTF update. Also notice the eye colour of Sonic, that’s not modern Sonic. As for Knuckles and Metal, very hard to say, Jazwares have previously hinted at a classic knuckles and as seen in the other photo, they do have a modern and classic Metal Sonic figure.


This is awesome! Sonic and Shadow ASRT toys based on their jet forms! Whilst it doesn’t look like they transform… though if they did these would end up costing more rings than there are in the entire Green Hill Zone, these look like they would not only make great display pieces, but kids will almost certainly use them to fight… urm… I dunno Transformers? Actually… can we have a Death Egg next so we can use these jets to go and attack it?

jazwaresringAs mentioned in the NYTF update, Jazwares seem to be making a new electronic toy, a life sized golden ring which responds to touch. Unfortunately, this is just a cardboard mock up. But the idea sounds awesome and for the size it is, I can already see people at SOS or Sonic Boom holding up one as if they’re something from SatAM.


Oh hey a boombox! Boomboxes are cool! You can play all your funky tunes and get… …. Metal Sonic Plush!? The Metal Sonic plush is by far the biggest surprise in this photo. At last years NYTF it was first spotted, however it was never released and no other information was given about it, prompting many to conclude it was cancelled. However it’s inclusion at a 2013 toy fair suggests that it might not be cancelled after all, I really hope this is the case, since the only other official Metal Sonic plushies often fetch prices in the range of £200-£300+ due to their rarity and quality. Would be nice to just have a plush based on this character without having to break the bank.

Update: SSMB user Lhancat (who has very eagle eyes) has pointed out that there would also appear to be a Super Sonic plush in this photo. Looking at it closely, at the back of the plush box, there is a Tails plush (you can see the tag), then just next to it is what appears to be the spikes of Sonic, only they’re yellow. Super Sonic plush?


And finally, we have something which isn’t Jazwares to show you. Gacha make small capsule toys which are given away in candy like vending machines. It seems from this picture that they plan on making a new range based on ASRT. Though what is strange is that they’re still showing Shadow riding a bike, but he doesn’t ride a bike in ASRT… so this is likely to be a very early mock up image.

There’s more photos in the gallery at the end of this update and I encourage you to see Alessandro’s full report on the Nuremberg toy fair, he was gone into much more detail and produced both an English as well as German version of his report so please pay a visit to his site.

Stay tuned to TSS for more info as we get it.

Source: Alessandro Sanasi’s Toy Fair Report (English) & German language version


The Sonic Stadium may link to retailers and earn a small commission on purchases made from users who click those links. These links will only appear in articles related to the product, in an unobtrusive manner, and do not influence our editorial decisions in any way.


  1. So Rouge and Super Poser Silver didnt make an appearance.. guess they have to keep a few Ace’s up their sleeve

  2. I want the CD boom box! I have an old CD boom box down in my basement (it’s really old… it’s so old that it has a tape deck!) and it desperately needs to get replaced. If it’s compatible with an MP3 player, I’m totally buying it.

  3. The Gacha’s aren’t new. The boxes are and they finaly let you see them through the package 😀 Anyway they are from last year, I already have them all. Three waves came out, the first one isn’t in the picture and they sucked because they were all in peices and fell apart all the time. The second wave is the car wave. They were ok but the characters looked kinda bad. nd the last wave was the coolest. They were key chains and looked fairly good. They might just be re-releasing them… Hopefully not though.

  4. WHOA! SONIC HEAD PHONES!!! I can’t wait to go up to my friends wearing their stupid beats and show off my Sonic merchandise! All these toys look professional and I want a good number of them! (The SoS and Sonic Boom ring theory you had is so correct!) I better start saving up.

    1. I have a pair of the older ones, unfortunately I didn’t think they worked very well(That could just be me though)As in they had kinda weak sound.

      1. I have the older Sonic headphones and they broke almost immediately–like literally the band snapped down the middle when I was putting them on for only the third or fourth time. I hope if they’ve remade them, they’ve made them tougher because that was ridiculous.

        1. Ouch. I was afraid of someone saying that. I guess I will be more cautious whether I get them or not. Thanks for the heads-up.

  5. Now even though the game might not be popular with a fair few people, I WANT those Sonic and the Black Knight figures. They look so awesome.
    As does most of the stuff at the fair it seems.

  6. I want that ring so bad!
    But why is there’s a Silver and a Metal Sonic plush, but no Blaze plush?

  7. Wow! Looks like Sega is gonna roll in the dough( or rings).
    The ASRT Jazwares vehicles look awesome. I wonder why can’t they make other character vehicles like Tails, Amy and Eggman?
    The most i am excited about are the Black Knight figures. Jazwares was very delicate in details. Although their eyes seem scary.

  8. It’s almost painful to look at this website now cus I keep hoping for the new Sonic tease to show.
    But instead I end up counting what little money I have and seeing how much I would need to save for these toys T^T

    1. Well we could be seeing a Sonic game at tomorrow’s Sony conference, so hope is not lost yet.
      And imagine if one did get shown, and all the Sonic fans of the internet blazed in triumphant joy.

  9. That ring is starting to grow on me more and more… Does anybody know when these toys will be released?

  10. Excuse me while I go cry that I am poor 🙁
    Dem Black Knight figures :3 The S&ASRT planes….I’m drooling

  11. Why is Vector hitting Espio in the face in the Chaotix action figure set? Seriously look at it, I looks like Vec is just slapping him for the heck of it and Espio has his fist up ready to retaliate. XD

  12. If those vehicles really did transform into their other forms like the old Beast War toys. I would definitely buy them up at first chance. Other then that, I hope their figures are a better build quality. They sometimes break when I just take them out of packaging.

  13. Most of it is old stuff in new packages. Those Racing Transformed Toys looking pretty nifty though.

  14. First time I asee a Blaze toy, but more interesting is that the package says Sonic Universe, with the exact font of the Archie comic of the same name, wonder if they’re thinking on releasing toys from Archie comics anytime soon…

  15. Alas, with ‘EU’ most resellers only mean ‘England’… it’s REALLY hard to be a Sonic collector over here in Germany – I have to import almost everything (or wait 1-2 extra years and cross my fingers).

  16. Those black knight figures are cool, and if you look on toywiz.com, the picture is unavailable but they are releasing a sir Gawain(knuckles) figure.

  17. On an unrelated note, I pray Sega’s first PS4 game isn’t Sonic. They need to get used to that tech and wait for more middle class people to be able to buy a PS4.

    1. Agree. it could end up being another Sonic the hedgehog 2006 in terms of glitches, bugs, bad camara, bad controls and long loading screens.

  18. I jsut found Silver and Amy at Toys “R” us as well as the super pack. So, they’re out there and only $9.99!

    1. Well I’m terribly sorry you do not have an interest in this side of the Sonic franchise…

      But I do have a solution for you.

      You become a TimeLord! Then you can whiz away to the future and see the new Sonic news when it gets announced!

  19. Hi All
    I would to know if Sonic All stars racing transformed can to be transmorfed in CAR, BOAT and Airplane. We want know also if you sell on line and it is possible to shipping to Brazil.

    Thank you
    Lucas / Marcio


  21. I just found the five pack of figures shown in the fifth photo with Moto Bug and Classic Metal Sonic. I thought it was new until I went back and re-read this post.

Comments are closed.