Sega Announces Licensing Deal with Trademark Collections

sonic bag

Sega has just announced a new licensing deal with Trademark Collections for a selection of new Sonic products. The range will include backpacks, umbrellas, school bags and even wheeled luggage featuring the blue one and his friends will be released in the UK later this year.

Sissel Henno, Head of European Brand Licensing at SEGA, said:

“We are thrilled to partner with Trademark Collections on this exciting new product range for 2013. Consumer appetite for Sonic is as strong as ever and sales are on the up across the board from toys to apparel and accessories.”

And equally happy about the deal was Helen Hillson, Creative Director at Trademark Collections.

“Trademark Collections is delighted to be working with SEGA on such a popular brand as Sonic and we look forward to showcasing the new products at Spring Fair, Hall 20 Stand F39-E38.”

The backpacks will be released in February this year, the rest of the products will be revealed at the Spring Fair held at Birminghams NEC later this year.


The Sonic Stadium may link to retailers and earn a small commission on purchases made from users who click those links. These links will only appear in articles related to the product, in an unobtrusive manner, and do not influence our editorial decisions in any way.


    1. At the start of the year, theres a lot of toy fairs and licensing events. So expect a few things like this.

  1. Is that picture an example of the range or not? Looks like the same stuff that’s been around for the last few years.

  2. My dad got me a Sonic T-shirt from Primark the other day. I nearly cried I was so happy 😛
    Sega is really expanding the Sonic market, it’s like every hardcore nerds fantasy
    It’s just so beautiful! :’)

  3. I want the luggage…Checking in my baggage will probably warrant an amusing look from the worker person whatever they’re called.

    Oh, the UK?
    Well…well…well I’m gonna go cry now.

      1. I know, my dad had to buy me a man’s shirt, the neck line is really high.
        I still love it though 🙂

Comments are closed.