Sega have announced a new deal with toy manufacturer Sambro International. The deal allows Sambro to produce a series of new Sonic board games, travel games and jigsaw puzzles as well as ‘action games.’
What do they define as ‘action games’ you might ask? Well according to the press release, this includes Pinball, Four in a Row (Connect 4), Fire Balls, Air Hockey, Rapid Fire and Magnetic Scribblers.
The first set of products is due for release in 2013 in the UK, Eire and Channel Island regions and will be priced between £1.99 and £7.99.
Sissel Henno, head of brand licensing at Sega Europe had this to say on the deal:
“As one of the leading UK licensees we are looking forward to working with Sambro to develop a varied and exciting range of puzzles and games for Sonic. As a videogames character, there is natural synergy with the type of fun action games that Sambro is known for. We really look forward to the launch of the first products later this year.”
And Sambro sounded rather pleased with the partnership too, here’s what Nikki Samuels, managing director of Sambro had to say on the subject:
“Sambro is really excited to work with Sega for Sonic on a range of puzzles and games.”
So if you enjoy collecting Sonic merch, it sounds like your wallet is going to go through a lot this year. Anyone here fancy a game of pinball? Hmmm… what? What are you looking at me like that for *looks at the topic title* Ohhhh… Oh! Oh I bet I can guess what some of you thought!