In 1999, to promote Sonic Adventure, an advertising campaign was launched which showed several Sonic Adventure plush toys being thrown out of a plane and dropped into Amazonian jungle rivers to be carried away. However, due to the difficulty of filming from a plane and near rushing water was than many shots didn’t come out right, so many boxes of these plushes had to be used during the filming. Due to their location there was no way to recover the ‘merchandise’ after it was thrown from the aircraft.
If you’ve not seen this advert, here’s a handy article about it.
So you can imagine how stunned explorers were when making first contact with a lost Amazonian tribe, that they discovered a number of Sonic plushies! The tribe call Sonic “Ffyliaid Ebrill,” which roughly translates to ‘blue mischief.’ The tribal leaders told explorers that over ten years ago, Sonic fell from the sky and landed near their village, over the next few days hunting parties returned with additional plushies. Since then, the village has spent the best part of a decade looking after and treating the plushies as they do any village treasure.
Explorer Drake Croft told reporters that ‘it’s astonishing, what is a pop culture symbol for the rest of the world that’s loved by many thousands is loved by these people who don’t even know his name.’ The expedition, founded by the Kazuma Kiryu corporation is currently in talks with experts as to if they should expose the tribe to the videogame.
During the visit, the tribe treated the explorers to stories that they have made about the plushies as well as what names they’ve given each of the characters. Sonic is still the ‘hero’ of the story as he was the first plush found. However, Big is Sonic’s nemesis and Tails a girl! One story involved Big trying to steal all the fish from the village and Sonic had to stop him. Each story usually ends with a war between Sonic and Big, in which Sonic triumphs thanks to the help of his friends. Photographer Frank West took this remarkable photo during a midnight celebration which tells the story of ‘Blue Mischief’ saving the village from the flames of Big.
Stay tuned for more news on these developments.