SEGA’s new Brand Director for the Sonic the Hedgehog franchise David Corless has spoken out to MCV about his visions for the franchise, current marketing strategies and pleasing Sonic fans, new and old. With the 3 titles on the way in the next couple of months, Sonic the Hedgehog 4: Episode 1, Sonic Free Riders and Sonic Colours, Corless feels that Sonic Team has performed well.
“Sonic Team has done an amazing job,” says Sonic’s new brand director David Corless, who took the role this summer. “They have gone back to the original games for inspiration and come back with three games that, so far, we’ve only had positive feedback on.”
Corless goes on to speak about SEGA’s strategy of appealing to the core Sonic fans, while also trying to attract the mainstream audience, something we’ve heard Sonic Team’s Takashi Iizuka speak about many times before. Corless feels that pleasing the core Sonic fans isn’t too hard, but pleasing both those fans and new ones is a tough job.
“I don’t think Sonic fans are hard to please. There is just a lot of them and they are all hugely passionate and have their own ideas on what the ideal Sonic game should be,” continues Corless.
“The core fans are very vocal and get a lot of attention but we also have a huge, younger fanbase that we need to consider too. So it presents a challenge. It’s hard to please everyone.
Corless wants to assure fans that he and SEGA respect Sonic’s heritage and want to create games that live up to that heritage, while also taking the series forward.
“We want to create games that respect the heritage of the brand whilst also moving it forward.”
Where does our new Brand Director see Sonic in the future?
“Daft Punk put it well – better, faster, stronger,” concludes Corless.
For the full article, head over to MCV.
What do you think of David Corless’s statements? Let us know in the comments.