NBC might be losing over $200 million broadcasting the Winter Olympics, but that doesn’t mean everybody has to. SEGA and Nintendo decided to remind us that the Mario and Sonic series prints money. How good are times at SEGA HQ? Just ask SEGA West CEO Mike Hayes:
“The original Mario & Sonic at the Olympic Games was a huge success for SEGA,” commented Mike Hayes, CEO for SEGA America and SEGA Europe. “Mario & Sonic at the Olympic Winter Games is one of the leading third party games for Wii and DS and we were confident the title would have longevity within retail. The start of the Vancouver 2010 Winter Games is a perfect time to ensure SEGA is at the forefront of the consumer’s mind when it comes to recreating that Olympic Winter Games feeling in living rooms everywhere.”
Funny. Not once have I thought of blue hedgehogs and pudgy plumbers while watching the games. Oh, press releases…
Speaking of the Winter Olympics, is anybody here watching them as avidly as I am?! Speed skating and snowboarding have been very entertaining, but nothing is as compelling as the play unfolding in men’s ice hockey. A classic battle between Russia and the Czech Republic unfolds this afternoon, but USA vs. Canada will be in an all-out rivalry game at 7:40 PM EST tonight. Canada, David Backes will run you over.