UPDATE: Steve Lycett of Sumo Digital has responded to the issue with the following statement over at the SSMB :
Don’t panic – you don’t have to download Ryo – or do you? Maybe there is more than one Ryo
The above advertising banner for Sonic & SEGA All Stars Racing has popped up at video game retailer GAME’s Spanish website. The banner translates to say that Ryo Hazuki is a downloadable character pre-order bonus but there is concern that he may only be downloadable on the Xbox 360 version due to the banner only appearing on the Xbox 360 section of the site. The official site of the game also mentioned Xbox 360 exclusive downloadable content when it first launched before the information was pulled.
This is very odd as the trailer that revealed Ryo and every trailer since were multiple format trailers and not once since he was revealed has he been said to be a downloadable character only. If Ryo does turn out to be download only and only downloadable on the Xbox 360 version, many fans will be outraged especially since this is the first game Ryo has been playable in since Shenmue 1 and 2 years ago.
We’ll keep tabs on this situation and let you know more when we get some information.