MCV is reporting that Mario and Sonic at the Olympic Winter Games is the latest victim of supermarket price-cutting, with Morrison’s selling the Wii sports mashup for only £18.99 until Sunday. That’s a discount of over 50%, and a counter to Sainsbury’s free pack-in of the game with new Wii consoles.
Other games that have fallen victim to supermarket price cutting include EA’s FIFA 10 and Codemaster’s Operation Flashpoint: Dragon Rising. The UK games industry has rallied against the increasing trend, calling it ‘worrying’. In the case of Mario and Sonic, although it can be argued that this price drop will get the game into more people’s hands, there’s no real reason to doubt that people would have bought this title at full price anyway. Regardless, it results in less money returned to the developer – money that, in a recession, publishers are finding hard to come by.