The hedgehog’s game quality may not be what it used to be, but one things for sure: his popularity hasn’t abated. According to Wedbush Morgan Securities’ report on the game industry, Sonic the Hedgehog came in at number eleven in a list of the top 30 most profitable brands of 2008. Apparently, these sales are largely attributed to two games: Mario and Sonic at the Olympics, and Sonic Unleashed.
The iconic blue hedgehog came in ahead of Gears of War, and behind Star Wars.
You can catch the full top 30 list over at the source, Sega Nerds.