The Trouble With Trailers: The Sonic Unleashed Debacle

The Trouble With Trailers: The Sonic Unleashed Debacle

The recent video leak from Taiwanese gaming website Ruliweb has caused big action from Sega Europe, with original Youtube videos being deleted and member accounts being suspended. The news came shortly after we revealed the Opening Cutscene and Apotos videos that were posted, where we had to resort to offering download links from the original source.

Now Youtube members are responding in force, reposting the trailers many times over with various conspicuous titles. One video is named “The Epic opening in the series that is not so falling” and “pessimists beware ice cream will own you” – which is more than sign enough to see that people are very excited about the way Sonic Unleashed is looking at the moment.

It’s not surprising to see Sega curl up into a ball and go out on the Copyright Infringement Attack Force. It’s happened before many times, and it’s only natural to see a publisher defend information that it doesn’t want made public. It will be more interesting to see how Sega continues to respond, particularly given the positive reception the leaked videos have created.

In fact, these two movies have largely been decision-changers in most people, between a pass to a day-one purchase. The question is, will Sega now react positively to the reactions from fans and gamers alike, or will they pursue the retraction of material to the end, causing no end of headaches for them in an open space like the Internet and simultaneously endangering the new consumers the videos appear to have generated? Watch this space, kids.

Published by

Dreadknux

Founder of The Sonic Stadium and creator/co-organiser of the Summer of Sonic convention. Loves talking about Sonic the Hedgehog in his spare time. Likes Sonic Colours a little too much for his own good, apparently.