While avid Sonic fans are entertaining themselves with their newly acquired games for both the PSP and XBox 360, SEGA has begun to step a bit further into comsumer space to advertise these games (Sonic the Hedgehog on XBox 360 and Sonic Rivals on PSP) to a more expansive audience via Microsoft’s own advertisement network.
On the fourth of December, an agreement was signed with Microsoft to launch a theme pack for Windows Live Messenger, that allows users to easily and effectively have their conversation windows remind them of the blue blur himself.
The Head of Marketing at SEGA UK, Tina Hicks, also had a comment regarding the newly signed agreement: “We have a wide audience to reach and converse with. The MSN theme pack enables users to interact with the Sonic brand in a way that is not possible with standard online advertising or rich media, which can be a far more passive way of talking to consumers.”
From the description of the theme pack given, it sounds as if it will feature a complete Live overhaul – this, of course, includes winks, emotions, and backgrounds. A release date for the theme pack and starting date for the advertising campaign has yet to be announced.