Penders: Archie Sonic Sales Are Better Than They Seem

Sonic Comics are selling better then 90% of all comics, according to Archie artist and writer Ken Penders. “If you’re going by sales figures provided by Diamond Distributors, they’re misleading, as they only reflect sales through the comics shops,” he said. “Sonic is sold through a variety of outlets that Diamond doesn’t handle, thus the sales are much higher than anyone usually thinks. Does that mean it’s easier for Sonic? Hardly, as magazine sales overall are in a slump due to a variety of factors.”