Shadow Dominates E3’s LA Convention Centre

E3 is the gaming industry’s superbowl; so it’s little wonder that various companies are prepared to spend loads of money on marketing their biggest titles in outrageous ways. Sega is no exception – to promote Sonic Adventure 2, the publisher has placed an absolutely massive Shadow poster across the outside of the Los Angeles Convention Center.

Don’t let the image fool you – the LACC is a monstrous size in real life, which means that Sega has spent some serious money to get that banner posted there. See the full image – courtesy IGN – below.


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Founder of The Sonic Stadium and creator/co-organiser of the Summer of Sonic convention. Loves talking about Sonic the Hedgehog in his spare time. Likes Sonic Colours a little too much for his own good, apparently.