A couple of days ago I posted a roundup of all the Sonic related merchandise news I could find at the New York Toy Fair, in that post I mentioned that there was another toy fair in Nuremberg about a week prior and how Sega/Jazwares had a very big Sonic presence, but no photos of the […]

Sega has just announced a new licensing deal with Trademark Collections for a selection of new Sonic products. The range will include backpacks, umbrellas, school bags and even wheeled luggage featuring the blue one and his friends will be released in the UK later this year.

On Friday, Sega Amusements posted a tweet suggesting that they were revealing a new Sonic Plush at EAG International. EAG is an arcade/amusement expo in which various companies show off arcade machines and other coin operated attractions. The plush was due to be shown next week at the event, however, it seems that someone has jumped the […]

Looking for a real piece of Sonic the Hedgehog history to add to your collection? Then look no further! Currently up for auction on ebay are a couple of really unique items that will make any Sonic merch-mad fanatic salivate!

A few months back we heard the tragic story of four year-old Sonic the Hedgehog fan Dylan Cecil, who tragically drowned after slipping from a jetty while on holiday this summer. The funeral, in which he was buried in a Sonic coffin, was reported on several Sonic news sites and moved many in the community. […]

You could have guessed this. But it’s one thing to speculate, it’s another thing to get some form of confirmation. Sega have confirmed several new Sonic game for 2013. In the November 2012 edition of Toys ‘N’ Playthings there is an interview with Sissel Henno who happens to be the Head of Brand Licensing at […]

The Crush 40 Facebook page recently revealed the release date for the Crush 40 Live album (currently untitled) as October 3rd 2012, with a release through the Wavemaster record label. The single-CD live album contains tracks recorded at the Crush 40 Live performances in Tokyo in March with the full band ensemble of Johnny Gioeli, […]

SEGA wants Sonic to be as iconic as Hello Kitty with new merchandising plans.

Sore you couldn’t go to Summer of Sonic? Bummed out that you can’t go to Sonic Boom? Nothing can compare to being there on the day, but we hope to give two very lucky readers out there a little piece of the UK experience with our Summer of Sonic goodie bag! We have a pair […]