This information is a little old, but it’s only just come to light as far as I’m aware and sheds some light onto Sega’s strategy for Boom in 2015. At the Brand Licensing Europe event held in October of last year, Sega revealed some details regarding Sonic Boom and gave some details on products which […]

Following the Vegas Licensing Expo, Sega have held an interview with License! Global magazine in which they go into detail about Sonic Boom including a few new details regarding their plans with the Boom franchise. From what was said, it sounds like the plans for Boom run much deeper than the initially announced game, toyline […]

SEGA Europe have partnered up with TVMania to release a new range of Sonic-branded clothing and accessories. The hedgehog’s face will be plastered over items such as t-shirts and socks and are slated to hit retail store shelves in Germany, Austria and Switzerland at some point in July and August. The range will be for […]

You could have guessed this. But it’s one thing to speculate, it’s another thing to get some form of confirmation. Sega have confirmed several new Sonic game for 2013. In the November 2012 edition of Toys ‘N’ Playthings there is an interview with Sissel Henno who happens to be the Head of Brand Licensing at […]