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Sonic's birthday is still a couple months away, but SEGA is wasting no time in getting things set up for the big day. Not only have we got our first look at the new official key art for Sonic's 2024 Birthday celebration, but also first word of a special event taking place in Tokyo and limited edition merchandise to collect for the occasion too. Here's the key art for the new birthday year, straight from Sonic Channel's social media page itself: As is the tradition these days, SEGA will also host a special birthday party in honor of Sonic at the Tokyo Joypolis indoor theme park in Japan. The event will span a whole week, from Saturday 23 June until Sunday 30 June, and will feature Sonic-themed food and various stamp rallies. More details are coming soon, but if you're interested (or planning a summer trip to Tokyo) you'll want to note the address of Joypolis, which is situated in Tokyo's Odaiba bay (1-6-1 Daiba, Minato-ku, Tokyo DECKS Tokyo Beach 3F-5F). In addition to the event, SEGA's official channels also hinted at a range of "Sonic's Birthday 2024" themed goods that fans will be able to order online, with a range spanning t-shirts to file folders, keychains and tote bags. You can see a selection of the goods teased below. What do you think of the planned celebrations so far? Let us know in the comments section below. Original Post Content: View full story

With plenty of new Sonic games now incoming, SEGA is celebrating by hosting a number of Sonic the Hedgehog parties in Japan. The 'Sonic Party - 2002 Summer Festival' will see a number of SEGA stores participating in special events to promote new and recent games in the series. Fans who turn up to select SEGA outlets on Sunday August 4 will be able to take part in a bunch of activities. For gamers, there will be a 2P Battle Tournament on Sonic Adventure 2 on Gamecube as well as public demos of Sonic Advance 2 on Game Boy Advance. If you have the first Sonic Advance game to hand, you can also download and save a special 'Rare Chao' into the Petit Chao Garden. Attendees with a GBA but no copy of the game can also download the Chao to the handheld's memory, and they'll have a chance to transfer it into their copy of SA2 Battle before its battery runs out. The Chao may or may not look like the one in the picture above (courtesy Sonic Team's website). Outside of the games, there will also be a colouring contest with prizes for participants and winners alike. You can even meet Sonic and dance along with him in a special stage area. Sounds like fun? You bet it does! The Sonic Party festival will be held at the following locations across Japan: SEGA World Shinmichi (Hokkaido) SEGA Arena Toyohashi (Aichi Prefecture) Okayama Joypolis (Okayama Prefecture) SEGA Arena Hamaotsu (Shiga Prefecture) SEGA World Kumanan (Kumamoto Prefecture) SEGA World Kasai (Tokyo) Hakkeijima Carnival House (Kanagawa Prefecture) Let us know if you plan on going (if you are travelling to or live in Japan), and let's cross our fingers for a similar event in the West! View full story