If you used to watch a show called ‘The X-Files’ you know that poster Mulder has in his office? The one with the UFO and the words “I want to believe” below it? That’s how I’ve felt regarding Jazwares toys lately. Especially their Metal Sonic plush. Would you believe that this was first shown in […]

So this is an update/article that I’ve wanted to make for a few weeks now, however I kept telling myself ‘wait until New York Toy Fair, just wait and see.’ Well… In the run up to Toy Fair,  few other bits of information came to light which didn’t fill me with much confidence… following images […]

[UPDATE: SEGA have since released the following statement in the wake of the Nuremberg Toy fair: SEGA is yet to announce details of upcoming console video games for Sonic the Hedgehog or further details regarding the new Sonic CG TV series.  The recent information coming out of Nuremburg Toy Fair was incorrect.  For official and […]

I would like to give you some perspective on this as to why this is a bit of a big deal. Metal Sonic is a very popular character, Metal Sonic merchandise is also very popular. To date there have only been 2 Metal Sonic plushies, both of which are extremely rare and can often go […]

About 2 months ago, there was a Sonic product event over at Mercedes Benz world, at this event, a single photograph showed what appeared to be a Sonic product guide. Naturally fans of sonic merchandise were curious as to what it contained. But the guide didn’t ever resurface. Last week, another photograph of the guide was […]

Now you might remember not very long ago we brought you evidence that Jazwares were planning a major increase in it’s Sonic merchandise line this year? With life-sized rings, ASRT figures and even cosplay masks? Well according to several ‘fact sheets’ dug up by Russian fansite ‘Sonic Characters’ Jazwares looks set to increase it’s Sonic […]

As mentioned a few days ago, the annual New York Toy Fair (NYTF) was held this week. Why is this a big deal? Well, for toy makers who have a license to make Sonic toys, this is the one of the best chances for them to promote their upcoming toys to retailers, buyers and the press. To […]

You could have guessed this. But it’s one thing to speculate, it’s another thing to get some form of confirmation. Sega have confirmed several new Sonic game for 2013. In the November 2012 edition of Toys ‘N’ Playthings there is an interview with Sissel Henno who happens to be the Head of Brand Licensing at […]

In January of this year, Jazwares released a rather awesome looking Sonic Generations statue. It was so awesome in fact that many collectors living outside of America decided to import it. The statue is a nice collectible… however, if one collector is right, it has a bit of a problem and depending how your statue is […]