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  1. SEGA Japan is launching a new set of accessory and stationary merchandise featuring Sonic the Hedgehog and his friends, in a collection called 'SONIC CARNIVAL - TOKYO'. The range includes acrylic character stands, t-shirts, tote bags, clear files and more, and is due to go on general sale on April 4. The concept for this line of merchandise follows an online art series from Sonic Channel themed after a lively carnival. As a result, the following line of toys, which are now available to pre-order, feature vibrant colours and playful patterns - particularly on the hand towels and tote bags, where you can see Sonic, Shadow and co bouncing around the place. The acrylic stand set, pictured below, is also the result of a fan survey that polled which images to use for each character. You might recognise some of the poses from the games, or even previous Sonic Channel artworks, like the Mighty arcade one there. If you want to order some stuff, note that Amazon JP ships worldwide so you can pick up the below items with ease! Take a look! Sonic the Hedgehog Acrylic Stand Collection (10 pc) Buy on Amazon JP - ¥7,700 / ~$51.18 USD Sonic the Hedgehog Hand Towel Buy Sonic the Hedgehog version on Amazon JP - ¥1,100 / ~$7.31 USD Buy Shadow the Hedgehog version on Amazon JP - ¥1,100 / ~$7.31 USD 'SONIC CARNIVAL TOKYO' T-Shirt Buy M size on Amazon JP - ¥3,900 / ~$25.91 USD Buy L size on Amazon JP - ¥3,900 / ~$25.91 USD Buy XL size on Amazon JP - ¥3,900 / ~$25.91 USD 'SONIC CARNIVAL TOKYO' Mini Tote Bag Buy on Amazon JP - ¥2,500 / ~$16.60 USD 'SONIC CARNIVAL TOKYO' Lanyard & Tag Buy Sonic the Hedgehog version on Amazon JP - ¥2,200 / ~$14.61 USD Buy Shadow the Hedgehog version on Amazon JP - ¥2,200 / ~$14.61 USD 'SONIC CARNIVAL TOKYO' Set of 2 Clear Files (Sonic & Shadow) Buy on Amazon JP - ¥1,100 / ~$7.30 USD These items were all formally revealed on the official Sonic Channel website back in January, but as we get closer to April we're now being given the chance to purchase these items for ourselves. The same items can also be found on the SEGA Ebten online store as well. Original Post Content: View full story
  2. Some new information about Sonic Heroes' storyline has been unveiled in a new Japanese gaming magazine. Thanks to Nintendo Dream, we now know why each of the teams in the game are trying to stop Eggman from taking over the world, as well as the name of a brand new Chao character. The magazine article includes five new screenshots of the game in action, too. Sonic HQ forum user manaita has translated the text to reveal the basic storylines behind each Sonic Heroes team. Team Sonic, for example, receives a letter from Eggman threatening to conquer the world with a new weapon. Sonic accepts the challenge and runs to danger. Eggman's letter reads: For Team Rose, Amy sees a photo of Sonic in a newspaper and decides to follow him, but Big and Cream are also looking for their friends. Big the Cat, of course, is looking for Froggy, and Cream is looking for the older brother of Cheese the Chao. 'Manaita' later revealed that the brother's name was called Chocolate. As for Team Dark, Rouge enters Eggman's base and discovers Shadow in a containment chamber. Shadow has lost his memories, and he teams up with Rouge and a robot called Omega who also holds a grudge against Eggman. So they go after the mad scientist for revenge. Finally, Team Chaotix are a detective agency in this game, and "receive any request if there is an ample reward." A suspicious caller send a package with a request to complete a job. Although the request was anonymous, there was a big reward offered, so Vector, Espio and Charmy accept. Literally Dollar signs in their eyes. Now we know the main stories behind all the characters, hopefully we get to learn more about the journeys each team takes along the way soon as well. Via Sonic HQ / South Island Forum
  3. Sonic's birthday is still a couple months away, but SEGA is wasting no time in getting things set up for the big day. Not only have we got our first look at the new official key art for Sonic's 2024 Birthday celebration, but also first word of a special event taking place in Tokyo and limited edition merchandise to collect for the occasion too. Here's the key art for the new birthday year, straight from Sonic Channel's social media page itself: As is the tradition these days, SEGA will also host a special birthday party in honor of Sonic at the Tokyo Joypolis indoor theme park in Japan. The event will span a whole week, from Saturday 23 June until Sunday 30 June, and will feature Sonic-themed food and various stamp rallies. More details are coming soon, but if you're interested (or planning a summer trip to Tokyo) you'll want to note the address of Joypolis, which is situated in Tokyo's Odaiba bay (1-6-1 Daiba, Minato-ku, Tokyo DECKS Tokyo Beach 3F-5F). In addition to the event, SEGA's official channels also hinted at a range of "Sonic's Birthday 2024" themed goods that fans will be able to order online, with a range spanning t-shirts to file folders, keychains and tote bags. You can see a selection of the goods teased below. What do you think of the planned celebrations so far? Let us know in the comments section below. Original Post Content: View full story
  4. Sonic's birthday is still a couple months away, but SEGA is wasting no time in getting things set up for the big day. Not only have we got our first look at the new official key art for Sonic's 2024 Birthday celebration, but also first word of a special event taking place in Tokyo and limited edition merchandise to collect for the occasion too. Here's the key art for the new birthday year, straight from Sonic Channel's social media page itself: As is the tradition these days, SEGA will also host a special birthday party in honor of Sonic at the Tokyo Joypolis indoor theme park in Japan. The event will span a whole week, from Saturday 23 June until Sunday 30 June, and will feature Sonic-themed food and various stamp rallies. More details are coming soon, but if you're interested (or planning a summer trip to Tokyo) you'll want to note the address of Joypolis, which is situated in Tokyo's Odaiba bay (1-6-1 Daiba, Minato-ku, Tokyo DECKS Tokyo Beach 3F-5F). In addition to the event, SEGA's official channels also hinted at a range of "Sonic's Birthday 2024" themed goods that fans will be able to order online, with a range spanning t-shirts to file folders, keychains and tote bags. You can see a selection of the goods teased below. What do you think of the planned celebrations so far? Let us know in the comments section below.
  5. Two more vocal tracks from Sonic Frontiers have been added to Japan's 'JOYSOUND' karaoke service, giving SEGA fans (and tourists) even more ways to celebrate Sonic on a drunken night out. "I'm Here - Revisited" and "Find Your Flame" are the new tracks added to the roster, both featuring Kellin Quinn's powerful vocals that are certain to have you bring the house down. They join three existing Sonic Frontiers songs that are already on the JOYSOUND service; "Undefeatable", "Break Through It All" and "I'm With You - Vocal ver". The new tracks will be accompanied by visuals and a lyric movie that was first introduced at the Tokyo Sonic Symphony performance. The Sonic Channel page suggests that fans should visit a karaoke bar and play an "Ohtani Marathon" where they sing through all five songs. Sounds like a good challenge to us! Are you planning a trip to Japan any time soon? Make sure you swing by a JOYSOUND venue and rep some Sonic! Original Post Content: View full story
  6. Two more vocal tracks from Sonic Frontiers have been added to Japan's 'JOYSOUND' karaoke service, giving SEGA fans (and tourists) even more ways to celebrate Sonic on a drunken night out. "I'm Here - Revisited" and "Find Your Flame" are the new tracks added to the roster, both featuring Kellin Quinn's powerful vocals that are certain to have you bring the house down. They join three existing Sonic Frontiers songs that are already on the JOYSOUND service; "Undefeatable", "Break Through It All" and "I'm With You - Vocal ver". The new tracks will be accompanied by visuals and a lyric movie that was first introduced at the Tokyo Sonic Symphony performance. The Sonic Channel page suggests that fans should visit a karaoke bar and play an "Ohtani Marathon" where they sing through all five songs. Sounds like a good challenge to us! Are you planning a trip to Japan any time soon? Make sure you swing by a JOYSOUND venue and rep some Sonic!
  7. Billy Hatcher is coming out within a month's time in Japan, so promotion for the game in the country is starting to ramp up. SEGA Japan has just updated its official web page for the game with new TV commercials that show off the whole 'Giant Egg'-ness of it all. The first commercial shows a giant egg sitting all alone on a farm, with chickens surrounding it. When it hatches, a whole bunch of creatures from Billy Hatcher's world pop out and the game is introduced. There's a cool little reference to the special Sonic the Hedgehog character you can unlock at the very end of the commercial as well. The second commercial follows the same sort of concept, but involves a giant egg sitting in a mountain lake. Two boys who are out fishing notice it and get totally freaked out by its existence. As they probably should. Many thanks to Benji for tipping us off to these videos, which you can find on SEGA's website here.
  8. SEGA Japan is launching a new set of accessory and stationary merchandise featuring Sonic the Hedgehog and his friends, in a collection called 'SONIC CARNIVAL - TOKYO'. The range includes acrylic character stands, t-shirts, tote bags, clear files and more, and is due to go on general sale on April 4. The concept for this line of merchandise follows an online art series from Sonic Channel themed after a lively carnival. As a result, the following line of toys, which are now available to pre-order, feature vibrant colours and playful patterns - particularly on the hand towels and tote bags, where you can see Sonic, Shadow and co bouncing around the place. The acrylic stand set, pictured below, is also the result of a fan survey that polled which images to use for each character. You might recognise some of the poses from the games, or even previous Sonic Channel artworks, like the Mighty arcade one there. If you want to order some stuff, note that Amazon JP ships worldwide so you can pick up the below items with ease! Take a look! Sonic the Hedgehog Acrylic Stand Collection (10 pc) Buy on Amazon JP - ¥7,700 / ~$51.18 USD Sonic the Hedgehog Hand Towel Buy Sonic the Hedgehog version on Amazon JP - ¥1,100 / ~$7.31 USD Buy Shadow the Hedgehog version on Amazon JP - ¥1,100 / ~$7.31 USD 'SONIC CARNIVAL TOKYO' T-Shirt Buy M size on Amazon JP - ¥3,900 / ~$25.91 USD Buy L size on Amazon JP - ¥3,900 / ~$25.91 USD Buy XL size on Amazon JP - ¥3,900 / ~$25.91 USD 'SONIC CARNIVAL TOKYO' Mini Tote Bag Buy on Amazon JP - ¥2,500 / ~$16.60 USD 'SONIC CARNIVAL TOKYO' Lanyard & Tag Buy Sonic the Hedgehog version on Amazon JP - ¥2,200 / ~$14.61 USD Buy Shadow the Hedgehog version on Amazon JP - ¥2,200 / ~$14.61 USD 'SONIC CARNIVAL TOKYO' Set of 2 Clear Files (Sonic & Shadow) Buy on Amazon JP - ¥1,100 / ~$7.30 USD These items were all formally revealed on the official Sonic Channel website back in January, but as we get closer to April we're now being given the chance to purchase these items for ourselves. The same items can also be found on the SEGA Ebten online store as well.
  9. Japanese retailers have begun listing the fifth DVD release of Sonic X episodes, with brand new cover art to tease what's inside. As you can see here, Sonic X DVD Volume 5 in Japan features Tails, Amy and King Boom Boo on the cover. The Hi-Spec Edition of Volume 5 will cost ¥5,040 (if you're looking to import this, this doesn't include any shipping charges so bear that in mind), and is scheduled for a release on 21st November 2003. It includes four episodes, as well as bonuses such as Sonic Heroes and Sonic Battle game introductions, 'Sonic English' and more: Episode 18 : "The Great Duel in the Savannah!" Episode 19: "King Boo, the Ghost of the Ancient Castle" Episode 20: "Sortie! Egg Fort II" Episode 21: "Speed Battle! Sonic vs. Sam" You can order it here. Meanwhile, pre-orders are also going live for Sonic X Volume 3 DVD in Japan, via SEGA Direct's online shopping site. This one will release on 25th September and will cost ¥4,800 (excluding tax). See that one here.
  10. Sonic appears in the top Japanese magazine, 'Third Grader in Elementary School' (小学三年生), if you look at the lower-right side of the magazine. Well, errr... kinda. If you squint really hard, he's there. Not sure what Sonic-related feature is included in this particular magazine, but if anyone can find a copy and let us know that would be fantastic! Check out the latest issue on the website here.
  11. SEGA Toys has launched a series of Sonic X branded products for the Japanese market. Three items are now available via the official SEGA Toys website or in various toy stores across the country, ranging from plushes, figure collections and desktop battlers. The Sonic X desktop battler uses a pen-shaped controller that moves a miniature character around your desk using infrared communication. Up to four people can play at the same time, but it seems that only two characters are available right now - Sonic and Knuckles. Price is ¥2,604 each. The other two products are a series of Sonic X character plush toys (Sonic, Tails and Knuckles are available now) for ¥1,050 each, and a blind box figure series where you can collect 11 different characters (including secret ones). It comes with a transparent figure stage, apparently, and each box costs ¥315 each. You can check out these toys via the SEGA Toys Japan website - we're not sure if it ships to the West, but give it a try and see what happens!
  12. Here's another reason to pre-order Billy Hatcher and the Giant Egg, if you weren't already on board with the chicken-running adventure - doing so from the official SEGA Direct online store will get you a cool limited edition strap. But only if you live in Japan. Looks cool, doesn't it? It comes with a '3D Egg', according to the SEGA Direct website. What more do you need? There are only a limited number of these going, though, so you'll need to be quick (and Japanese). Check out the official Japanese Billy Hatcher and the Giant Egg website for more info, here.
  13. Sega of Japan has launched a new Sonic Adventure DX commercial, their second. The commercial has Dr. Eggman's Japanese voice and is 15 seconds long, click below to view it. The volume of Eggman: 56k | 500k If you want to see the previous Japanese commercial for the game, which came out around the time of its release, you can watch that below too.
  14. Now SEGA can prove that it is a great place to work - Yuji Naka and the Sonic Team recently won the 16th Nikkei 'New Office Promotion' Prize, an award that "recognizes excellent offices... that are full of originality and ingenuity." According to a SEGA press release, Sonic Team's concept of "the office is a game! All workers are characters!" was given high praise for providing a fun working environment where employees could feel comfortable and relax. Some examples of this concept in practice includes "a four-person cell system with an L-shaped desk that takes into account individual environments and just-in-time meetings," a casual 'chat corner' for impromptu one-to-ones, and a conference room with the names of Sonic Team characters and coloured in their respective colours. There is even a 'Chao Garden' which is described as "an open space where you can not only store materials, but also set up game software and monitors so you can work while playing. The lighting embedded in the storage shelves and the carpet patterns create a 'soft barrier' that is different from the office room." Yuji Naka is very happy with the award and said that he felt a good office environment stimulates a creative mind. Here is a quote from him about receiving the award (machine translated): You can see images of the Sonic Team office that helped win the studio the prestigious award by clicking this link to go to the SEGA Press Release.
  15. A new chapter opens for SEGA's in-house sound and music production studio, 'Wave Master Co', as it announces that it will be creating two record labels to support its game soundtrack and pop music ambitions. The music production department, which has been responsible for developing the music for many SEGA game (including Sonic the Hedgehog titles), will start commercially releasing the SEGA game soundtracks it produces under the 'Wave Master Entertainment' label. 'Wave Master Entertainment' will also release soundtracks from various movies and anime, but it sounds like its focus will be on in-house SEGA projects. Interestingly, the second record label, 'Wave Master Artists', instead aims to pursue the mainstream J-pop market, with an aim to court popular Japanese artists and handle their new CD releases. To that end, SEGA announced that an agreement has already been concluded with Avex Distribution Co to begin work with some of their artists. The inital lineup includes Juria Matsuda, Hayabusa Jones, El Malo and Spinning Q Factor. The first titles under the 'Wave Master Artists' label are scheduled to release on October 1, while the initial soundtracks from 'Wave Master Entertainment' will launch from November 5. Source: SEGA
  16. The beta test for Phantasy Star Online Episode III: C.A.R.D. Revolution has begun in Japan, and Sonic Team is offering players who participate in this online trial period a number of special edition gift cards that will carry over into the final version of the game. According to the official PSO Episode III Japanese website, there are three different kinds of special cards to collect from playing the online trial. The first is a spooky 'Halloween' Rappy that will no doubt strike fear into your enemies. The second, as you can see below, is a Sonic-themed card that gives your character Knuckles-style fists. The third special card has yet to be unveiled, and we're guessing it's a bit of a surprise (you can see teaser images of that one at the bottom though). It's highly likely that this trial version is only available to Japanese players, which is kind of a bummer, but just in case you want to try it out you can sign up for the trial by filling the form on this page. Here are some more details about what to expect/how to have the most fun in the PSO Ep III Trial, thanks to PSO World: Happy hunting/carding/whatever!
  17. The trial version of Gamecube card-battling RPG, Phantasy Star Online Episode III: C.A.R.D. Revolution is right around the corner in Japan, and to celebrate Sonic Team and SEGA have produced a limited number of PSO-themed playing cards for fans to purchase. Featuring characters and imagery from PSO Episode I & II, the 'Premium Playing Cards' pack will only be available at the Japanese 'Sonic Factory' online store and until stocks last. SEGA hasn't mentioned how many packs they have available, so if you're interested I'd recommend you try and get one as soon as possible. The cards include designs of not only the main playable characters in the online RPG series, but also of 'story characters' such as boss monsters, enemies and NPCs that have been integral to the games' storyline. As you can see from the images, the cards look really neat. Sonic Factory will be selling this item from Thursday August 7, and you can keep an eye on the Store page here to ensure you are able to snag a copy.
  18. The Japanese 'Sonic Cafe' mobile game service is soon to update with not one, but two new titles - and one of them happens to be Sonic the Hedgehog kart racer. It's about time we had one of those. 'Sonic Racing Kart' is a top-down racer in the same style as Micro Machines on the Sega Mega Drive, tasking players with navigating the courses' twists and turns to secure the fastest time. Acceleration is automatic - all you need to worry about is turning Sonic's kart by using the left and right keys on your compatible mobile phone. The first lap of a course is considered a 'test run', allowing for a little practice before the timer starts. A range of modes will be available, from standard time attack to a 'virtual battle' where you can download other players' ghosts from the internet and race against them. Records are saved to online leaderboards and matched to a national ranking system, so you can claim the ultimate victory. Sonic Racing Kart launches on the Sonic Cafe service tomorrow (July 28th) in Japan. Meanwhile, Speed DX will already be familiar to Japanese users of the Sonic Cafe service, as it has appeared on the roster before. This is a version created specifically to be compatible with the latest DoCoMo 505 series of phones, but is functionally the same game as the original that launched back in 2001 for the older 504 and 503 models. The images immediately above are from the original 'Speed' 504/503 release, but the game is pretty much the same. Each player is dealt three cards from the deck, with two cards added to the centre. If any of your three cards work in sequence (up or down) with the centre cards (for example, if the centre card is a '2' and you have either a '3' or a '4'), you can stack it on top. The winner is the player who manages to clear all of the cards from their deck. 'Speed DX' joins the lineup of 505-compatible Sonic Cafe titles that released in May that includes 'Puyo Puyo DX', 'Tranquiliser Gun', 'Amigo's Compatibility Check', 'Pipe Line' and 'Pyramid Magic'. Source: Sonic Cafe
  19. Japanese animation communities have been mourning the loss of veteran voice actor Shun Yashiro this week, who passed away on the 25th June due to a stroke, according to Anime Fan (JP). The 70-year-old was best known for his role in Tom & Jerry (as Tom), Doraemon (as Suneo Honekawa) and in various Disney productions as Winnie-the-Pooh and others, but he will also be familiar to Sonic fans for his portrayal of Big the Cat in Sonic Adventure. Yashiro was affiliated with the Theater Echo group, supporting the local arts. According to Anime Fan, a farewell ceremony was held on 30th June at the Echo Theater in Tokyo's Ebisu district. Rest in peace, Yashiro-san.
  20. The 18th Next Generation World Hobby Fair opened at the Makuhari Messe in Tokyo, Japan yesterday, and Sonic the Hedgehog and his latest games were reportedly the most popular attractions at the entire show! This latest video gaming event was covered by ZDNet Japan (including the photos you see here), who noted that SEGA's Sonic booth was the one that truly 'stands out' from the rest, with a massive balloon of the blue blur floating above a large space that hosted demos of Sonic Adventure DX and Sonic Pinball Party. Alongside the games (which ZDNet Japan says, of Sonic Adventure DX, "everyone was pretty good at it, even though it had just been released"), there were other fun activities to try such as ring toss for prizes and various Sega Toys experience sessions. Sonic X also had a presence at the booth, including a themed quiz featuring questions about the new anime's theme song, characters and more. Speaking of characters, ZDNet Japan reports that costumes of Sonic, Tails, Amy and others were also walking the show floor, available for photos with fans on request. Players who took their Game Boy Advance along to WHF were also able to download a rare Chao to their handheld, to take home and save on their copy of Sonic Adventure DX or Sonic Adventure 2 Battle on Gamecube. The report also makes special mention of upcoming Sonic Team original, Billy Hatcher and the Giant Egg (or just 'Giant Egg' as its known in Japan). The writer says this game is especially fun, so we can't wait to play it ourselves. The article continues; The World Hobby Fair ran for two days - June 21 and 22 - and also featured appearances from Pokemon (including a special rare data drop for the GBA games), Capcom (Rockman EXE Battle Chip GP and various tournaments), Hudson (Bomberman Land 2 and Bomberman Jetters) and Nintendo (various Gamecube titles including Kirby Air Ride, F-Zero and Mario Golf). It looked like a lot of fun!
  21. Sonic Team has just released a new Japanese commercial for Sonic Pinball Party, and it is absolutely hilarious. It's short, sweet, and to the point (although we're still not sure exactly what the point is). Give it a watch below. Or you can download it from SEGA Japan's website using the links here: For the high quality link: Here For the low quality link: Here In other Japan-related bite-size Sonic News: A Japanese Sonic Adventure DX guide has gone on sale for 1500 Yen Yuji Naka appeared on Japanese TV channel MXTV on June 12th, according to Gamefront.
  22. Japanese Phantasy Star Online Episode I & II players on Xbox are finally set to receive some fresh online content from Sonic Team, with new Battle and Challenge scenarios being made available as well as a method to exchange Photon Drops. Online servers for the game went into maintenance at 9am Thursday, May 29 Japan Time, and since things have come back up Xbox players have been treated to the following new scenarios: The online quest "Gallon's Shop" has also been updated to facilitate the exchange of the Photon Drops, so players now have something to do with them. This information comes from PSO World, who notes that the changes have only been made for the Japanese version of PSO Episode I & II on Xbox, and since online play is region-locked, this content is currently unavailable for US and European players. If that changes any time soon, we'll let you know.
  23. SEGA Japan is becoming a Summer Santa Claus this year, as it is giving away a set of Sonic McDonalds' Happy Meal toys to a few lucky winners in Japan through an online lottery. On the company's official website, it states that a number of these McDonalds Happy Meal goodies - which are soon to launch in the US - were handed out to attendees at E3 back in May. But it seems SEGA Japan held a few back for a giveaway for fans back home who couldn't come to LA. Not much more information was shared (although the online report does show SEGA's overall presence at E3 and it's pretty cool) but we do know the names and have some images of the range of toys on offer. Sonic Speedway Knuckles' Soccer Shadow Grinder AiAi Banana Catch More information on this as it comes out.
  24. Sega has opened a small official website with info and screens of the 3D Ages version of Phantasy Star, which will be released on the Playstation 2 with enhanced graphics and sound. It's a small remake, and we didn't report on this before because until recently we had no idea of Sonic Team's involvement in the project. But indeed it's been revealed that the Sonic studio will be supervising the character editorial and package illustrations. So at the very least, we can see some very nice Sonic Team-created artwork. You can visit the official 3D Ages Phantasy Star website by clicking here.
  25. On this day, Sonic Adventure launched in Japan in 1999, alongside the Sega Dreamcast. The Dreamcast would end up becoming SEGA's final home console, but it arrived with a pretty fantastic set of launch titles, with Sonic Team receiving critical acclaim for its next-generation take on Sonic the Hedgehog. The game's launch was considered a substantial event in Japan, with a large-scale advertising effort across the country and a special conference held in Tokyo to fully unveil the game's features and development history. Sonic Adventure is iconic for introducing players to a fully-3D Sonic experience for the very first time, and brought on a whole new design for the blue blur and his friends - since known as the 'Modern Sonic' art style. Celebrate your love for the original Sonic Adventure today!
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