Fancy yourself a piece of merchandise from one of the weirdest Sonic collaborations to date? The Sonic X Hello Kitty plush doll has been racing off the shelves in Tokyo being snapped up by Sonic and Hello Kitty fans alike, and like most awesome merchandise affiliated with our favourite hedgehog, western fans have to shell […]

SEGA wants Sonic to be as iconic as Hello Kitty with new merchandising plans.

Sega and Sanrio have teamed together to bring you some new Sega products. First thing out the door is a Hello Kitty Sonic which combines their two biggest franchises into one plush. The plush will be available at Sega Joyopolis later this month. Sega has stated that the plush will be available worldwide by summer […]