Activity books, a Sonic hat and a competition now available at UK Pizza Hut restaurants.

Check out what Roger Craig Smith’s Sonic voice sounds like before it’s put through Alton Towers speakers.

Sonic’s new voice actor is rockin’ it in the Sonic suite.

A small video trip around the themed room at the Alton Towers Hotel!

Impressions of the Sonic Spinball ride and the Sonic Suite.

How badly do you want to stay in the Sonic Suite at Alton Towers?

Dreadknux becomes the first person to stay in the Sonic Suite!

Alton Towers reveal a first glimpse and info of its upcoming Sonic hotel room.

SEGA Europe issue a press release revealing their exclusive video game partnership with Alton Towers resort.