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Sega will not have their own booth at E3 this year

Well now. As was heavily speculated not long ago, Sega have confirmed to GameInformer that they will not have their own booth, but say they will be “collaborating with our various business partners for this year’s E3 show”.

Full quote below:

“Over the next months, SEGA of America will be focusing on the restructure and relocation to Southern California, and we have decided to not attend E3 with our own booth this year,” a representative told us via email. “With the majority of our bigger titles launching later in 2015/2016, particularly those from our AAA studios Relic Entertainment, Sports Interactive and Creative Assembly, we are concentrating our efforts for some of these major announcements after our relocation. Instead, we will be collaborating with our various business partners for this year’s E3 show.”

My take? I don’t recall much with Sony other than Yakuza 5, and nothing that I can recall with Microsoft. Nintendo is the only one of the three I can see them working with, especially if Mario & Sonic at the Rio 2016 Olympic Games happens or not. Hell even GameInformer speculates about “Sonic hanging with Nintendo”. I mean we already have his amiibo outfit in Mario Kart 8 to start the year, so who knows.

26 Comments to “Sega will not have their own booth at E3 this year”

Perhaps they will be there at E3 in 2016.It’ll be Sonic’s 25th anniversary.Let’s hope it’s awesome like his 20th anniversary.

    I’d be shocked if they aren’t there next year for that reason. Still, is this the first time they’ve not had their own booth? Don’t remember.

I want sega be at this year e3 2015 to new sonic game

“Rio 2015″? I think you meant 2016.

    O_o

    *fixes*

    Thank you! XD

This is certainly sad news, but I have faith that they will soon have things under control. It’s pretty sad, and I just know that Game Informer will be ready to report that Sonic is doomed forever, once again, but we never know. Personally, I hope that the announcements that DO come are really swell.

I’m crossing my fingers for something… just SOMETHING to be shown for Sonic on the PS4.

    i want Sonic on my PS4 too .
    but it seems like sega has a new hobby of disappointing me time and time again actually its not really new

      It’s still nice to know that they’re taking their time to save up for big(ger) announcements coming later on…like Sonic coming to the PS4 or something like that.

I want to say this is shocking news, but I feel that I would be lying to myself.

Hopefully Sonic Team are just taking their time with the next Sonic title; no doubt it’ll be for current gen systems and for his 25th anniversary. It’ll definitely need time and effort put into it as they won’t have a repeat of Sonic ’06.

I just want a new Sonic Adventure game on the Wii U, with playable characters multiple stories (or anything on that system for the matter, that isn’t Boom, even M&SATROG). It doesn’t even have to be new characters, just focus on the ones that we already have, specifically some older characters.

At least give us eShop rereleases of past games:
SegaSonic Arcade, Knuckles Chaotix, Sonic Jam (Sonic World), Sonic Shuffle, Sonic Rivals 1, Sonic Rivals 2.

Or a Wii U version of Sonic Generations.

    Honestly, I’d prefer it if they DIDN’T do that. I love the series for what it is, something that’s not afraid to try new things. Sometimes with good results, more often than not bad, but always leaving us, the fans, wondering what will come next. What new mechanics will the next game bring? What will the plot (if any) be like? Will there be a new character to love or hate? What will the music and visual style be like?

    Honestly, as nice as it is to see the acknowledgement, I’m sick of game companies taking the easy way out and just shoving remakes and ports of older games onto the new platforms instead of actually taking the time to make something new that’s also as good as, if not better than, those older games but still feels fresh and new.

      But what about the Nintendo fans who don’t want to purchase a 32X, PSP, Playstation Network, a smartphone, or any next-gen Playstation or Xbox console.

      Oh, and your ideal on how SEGA should try new things (instead of sticking to good ideas) will leave the Sonic franchise dead. DEAD. Followed by SEGA filing for bankrupcy. Meanwhile, there’s no way to play older titles that haven’t been released on Nintendo systems (Gamecube, Wii, 3DS, Wii U), several characters in the franchise will never get a chance to be playable or heard from again (Mighty, Ray, Fang, Bark, Bean, Honey, Tiara, Lumina, Void), and fans (or even a video game company) will never be able to pitch an idea for an awesome Sonic game that will get the franchise out of its rut.

      I for one refuse to let that happen. I’m not saying that SEGA should release series of 1-dimensional NSMB-esque Sonic titles, but being gimmicky 24/7 has pissed off so many people, that they have nothing nice to say about the Sonic franchise, and wish it were dead. One more pointless gimmick in gameplay/plot will make that desire happen.

      In short, save the gimmicks for spin-off that don’t effect the main series, or the good will of the franchise.

        SEGA trying new things is what kept Sonic alive for 24 years… Sorry to be the one to burst your bubble but Sonic has never been the same game over and over and hasn’t died out or failed as a result as you’d like to believe…

        Yes, I’d like to see more SEGA (not just Sonic) remakes/ports as much as the next guy, I’m just saying I’d prefer them to do that alongside other, new, innovative projects instead of them ONLY doing remakes and ports.

Not at all surprised sonic doom fked it for the series. Say hello to shitty phone games for the next few years until they decide to retire their mascot.

    Why did you bring up Boom?There was no need to bring up Boom.This article didn’t even mention Boom.

    Stop being an instigator.

      It’s no secret, Boom is the reason SEGA is “reinforcing” the franchise.

      I’m at the point where SEGA will say anything to give us SOME ambigious hope, up until they realize how screwed they are, say something else that contradicts their previous statements and ruins everything.

      Why is SEGA so alergic to Sonic Adventure 3 (Sonic, Tails, Knuckles. Shadow, Blaze, and Silver). They’ve been loosely building up to it for years:

      -Super Sonic, Super Tails, Super Knuckles, Super Shadow, Burning Blaze, and Super Silver.
      -Sonic is the de-facto protagonist, who received his super form the same year the series received a seventh emerald.
      -Tails is Sonic’s CLOSEST friend.
      -Knuckles is the guardian of the Master Emerald, and to a lesser extend, the Chaos Emeralds.
      -The servers are the seven chaos, in connection to the Master Emerald.
      -Super Tails and Super Knuckles debuted in the same game that featured the first major climax in the Genesis trilogy.
      -Shadow is Sonic first major doppelganger/rival since Metal Sonic, who also has a super form, and debuted in a game that not only commemorated Sonic’s 10th anniversary, but was the last Sonic game to be released on a SEGA console before the end of the Dreamcast.
      -Shadow is also the first newer (not completely brand new) Sonic character to appear on a Nintendo console system (after Sonic, Tails, Knuckles, Amy, and Eggman appeared on Sonic Advance, for the Gameboy Advance). To a further extent, Shadow is technically the first character you see in Sonic Adventure 2: Battle, if you count the opening sequence.
      -Blaze is a parallel counterpart of Sonic, who also receives a super form, despite it being accessed via Sol Emeralds (which parallel the Chaos Emeralds, and also have seven in total). She also appears in the first 3D handheld Sonic game, as well as the last handheld series on an actual handheld game system.
      -Silver not only has a super form, but debuted in a game that commemorated Sonic’s 15th anniversary. The events of the game in question may have been retconed, but Silver is at showed to have the ability to turn super. Silver also has a spare, in which he also appeared in Sonic Rivals, which was also released in the same year of 2006, and is canon to the Sonic timeline.
      -So altogether, those are six characters, the same number of characters who are playable in the main story in both Sonic Adventure games (SA1 had Sonic, Tails, Knuckles, Amy, Big, Gamma, and SA2 had Sonic, Tails, Knuckles, Shadow, Eggman, Rouge)
      -With six playable characters in both Sonic Adventure games and six characters who have super forms, it is the perfect premises for Sonic Adventure 3!

        2 things…

        1: Why did you bring up Adventure, when, again, that has nothing to do with the article?

        2: You always make comments like this.Aren’t you asking for a bit much?I wold think it’s pretty clear by now that something like that isn’t going to happen.

          So we should just accept more iOS games and half-hearted games like Boom instead of big time games that feature all the characters we enjoy?
          That’s like asking for a Rockman XOver2 instead of a full fledged real Megaman game. (granted Sonic’s iOS games are pretty decent compared to what XOver was, but nonetheless)

        My dear sir, thank you for being someone that doesn’t just resort to just Sonic, Silver, and Shadow when it comes to SA3 concepts.
        (We need more Burning Blaze like no tomorrow)

          It feels so good to hear that. Honestly, you have no idea what things are like here.

          But thank you.

    ‘Cause SEGA only ever made Sonic games.

Again, I know this is a Sonic site but I’m more concerned about all of SEGAs other franchises at this point. Does this mean no Hatsune Miku Project Mirai 2 DX for us westerners after all? No new Phantasy Star for us? No Virtua Fighter? No remake/sequel of old and forgotten franchises/games? No completely new game?

    That is the sad thing about your statement. Because SEGA has largely depended on Sonic, the west doesn’t really hear much from SEGA’s other IP and in turn, those IPs cannot receive any other support other than the domestic market and that is not enough to raise SEGA past the redline that they have. Then again, this is what happens when a Japanese company founded by Americans refuses to aid their international branches because of bullshit cultural dissonance and lack of communication.

    Also, by the time PSO2 ever arrives on Western shores, everyone would have already played the game a thousand times over through Chinese servers to care.

    I also fear for my favorite Fighting Game franchise, but without a good hook, VF6 could be as enticingas Tekken 7…which is to say, not as much. Man, 3D fighters are falling by the way side.

      Very true, although I am very interested in Tekken 7, mainly because I’m a massive fan of the franchise and it’s (supposedly) going to end the main story.

Accurate transcription of what I said during the article-” OH GOD OH GOD OH GOD OH GOD OH GOD HOLY CRAP OH GOD NO NO NO NO OH GOD” for a couple of minutes.