On October 10th 2012, Sega announced that anyone who purchased a copy of ASRT would receive a free Hot Wheels Danica/Danicar toy from selected retailers. However, as ASRT’s release date drew closer, many had assumed that the promotion had been cancelled as nothing more was mentioned about it.
It has been 25 days after ASRT released on the 3 main consoles, and a week after it’s release on the Vita here in the EU. Sega has now given details as to how you get the toy… You have to buy the game again!
Full press release after the break.
SAN FRANCISCO – December 10, 2012–SEGA® of America Inc., Mattel, Inc. and the iconic Hot Wheels® brand have developed a unique partnership to further enhance the racing experience of Sonic & All-Stars Racing Transformed. Available exclusively at GameStop, fans who purchase the game for the Xbox 360® video game and entertainment system from Microsoft, PlayStation®3 computer entertainment system and Wii™ U system from Nintendo, will receive a limited edition diecast “Danicar” free. The exclusive gift with purchase promotion will begin on December 9 and will continue while supplies last at the more than 4,400 GameStop locations nationwide and online at www.GameStop.com.
This promotion builds upon the in-game presence of NASCAR racer Danica Patrick, who races a custom transforming electric green Hot Wheels® vehicle, designed to navigate the dynamic land, sea and air environments. The unique vehicle combines style elements from Danica Patrick and Sonic the Hedgehog with design inspiration from Hot Wheels®.
“We are so excited to be able to reward gamers who purchase Sonic & All-Stars Racing Transformed with a free diecast ‘Danicar’,” commented Marcella Churchill, Senior Director of Marketing, SEGA of America. “Through this partnership with Hot Wheels, SEGA was able to extend our brand beyond the game universe and into consumer products with the creation of this custom toy.”
Sonic & All-Stars Racing Transformed is a thrilling new racing experience featuring Sonic the Hedgehog, Danica Patrick, Disney’s Wreck-It Ralph and a fantastic cast of SEGA All-Stars. The racing adventure allows players to race through land, air and water in the new dynamic tracks inspired by classic SEGA video games.
For more information about Sonic & All-Stars Racing Transformed, please visit www.facebook.com/sonic; to download SEGA game assets, please visit www.sega-press.com.
About SEGA® of America, Inc.
SEGA® of America, Inc. is the American arm of Tokyo, Japan-based SEGA® Corporation, a worldwide leader in interactive entertainment both inside and outside the home. The company develops, publishes and distributes interactive entertainment software products for a variety of hardware platforms including Windows PC, wireless devices, and those manufactured by Nintendo, Microsoft and Sony Computer Entertainment. SEGA® of America’s Web site is located at www.sega.com.
So to get this, you need to go to Gamestop and buy ASRT on any system as of today.
Normally, promotional items like this are welcomed by fans, however, due to how this promotion has started nearly a month after the game was first released, it hasn’t gone down that well if this small selection of comments on SSMB are anything to go by.
I’m actually a little bit pissed because people who pre-ordered the game get.. nothing,
Funny thing is, the “fans” they’re talking about bought the game back in November. So clearly, the Hot Wheels car isn’t for the fans.
For goodness sake, SEGA. You don’t launch a new promotion for a game mere weeks after it hits the market. Especially after you disappoint all your fans after announcing the promotion long before release. I really want this car, but **** off.
“Hey the fans that already bought the game will buy it again!” Yeah no. This seriously seems like you took a cue from Capcoms troll book.”
So what do you think? Great idea? To give people who didn’t buy the game on Day 1 a limited edition piece of merchandise, or terrible idea? Let us know in the comments.
Source: Autosaver & various SSMB Members