Last year, The Sonic Stadium attended the Tokyo Game Show in Japan. We reported on all sorts of lovely junk for various video game outlets, not least Nintendo Official Magazine with a preview of No More Heroes. Amidst the madness was SEGA’s booth, which had a healthy dose of Ryu Ga Gotoku Kenzan!, Valkyria Chronicles and NiGHTS Journey of Dreams. Of course, to help sell the company’s latest wares was none other than Sonic the Hedgehog himself.

Now you can watch as he entertains us with his strong man poses, cute nose-rubbing and photo-taking. We especially like the SEGA rep taking him away shortly after chasing a photo-buddy for not shaking his hand. Genius.